S.No. Title & Authors Name Views Downloads

An Approach to Measure Innovativeness of a Firm

Qutbuddin Siddiquee, Karuna Jain & Suresh Rajan

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856 234

Corporate Social Responsibility and Purchase Intention: The Roles of Loyalty, Advocacy and Quality of Life in the Philippines

Donald L. Amoroso & Francisco L. Roman

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537 178

Impact of Cause Related Marketing in Lottery Business: A Study on Karunya Lottery in Kottayam, Kerala, India

Tijo Thomas & Dr. Johney Johnson

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571 161

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